Sustainability
Sustainability is more than just a hot topic.
We'll help you communicate how your global brand is working to carve a better future through meaningful changes.
Sustainability copywriting and strategy for brands for good
Sustainability copywriting requires more than good intentions and wishful thinking. You want copy that captures the human spirit and urgency behind the world's social and environmental challenges, while aligning with the latest industry guidance and the UN's Sustainable Development Goals. We'll help you position both your brand's achievements and your future roadmaps within a global context, so you're not only communicating your organisation's positive strides and commitments to a better future, but you're also influencing customers, partners and even competitors to join a global mission.
Since 2014, we've written a wide range of sustainability copy for Unilever and its globally recognised brands such as Magnum, Dove and Domestos, and in 2022, we wrote McLaren Racing's landmark sustainability report - the first sustainability report from an F1 team.
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SUSTAINABILITY REPORT MESSAGING STRATEGY AND COPY
McLaren Racing
"An excellent report.... a fantastic way to share our passion for sustainability"
"Wow! Looks amazing as well as impactful content"
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Senior stakeholder feedback
We're proud to have written McLaren Racing's first-ever sustainability report - the first report of its kind in motorsport.
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The brand approached us to develop and implement a messaging strategy for a report that would detail its economic, environmental and social impacts, tying together its values and vision with research, data and sustainability roadmaps.
It was important that the copy was human-centred and communicated the spirit of accountability and transparency with which the data was being shared, while acknowledging both positive strides and opportunities for improvements without being either self-congratulatory or self-admonishing.
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The project required us to immerse ourselves in the brand's identity, mission and tone of voice, and to contextualise and validate its sustainability commitments through up-to-date industry standards and guidelines. With a wide target audience, and incorporating a range of stakeholder and Board-level inputs, this was a highly collaborative project that demanded creativity, communication, thorough analysis and strategic comms expertise.
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For McLaren's report and the additional press release, we produced almost 20,000 words of fresh copy that clearly communicates the brand's sustainability steps over 2021 and sets out its future vision and targets.